The Communications Coordinator, under supervision of the Vice President, is responsible for proactively overseeing all external communications and ensuring brand consistency.
· Create, implement, evaluate strategic communications plan and associated activities
· Develop and implement social media strategy
· Cultivate relationships with press and foster public relations
· Coordinate organization calendar
· Coordinates staff communications, create templates to ensure brand adherence
· Foster relationships with external vendors and press contacts
· Manage the creation and publication of newsletters and Annual Report
· Create promotional materials including but not limited to brochures, project marketing materials, introduction packets, event & program flyers, invitations, posters, signage, etc.
· Manage design and production of newsletters, invitations, brochures, appeals, event materials
· Create e-newsletters and e-mail blasts
· Manage website updates, redesigns, and architecture to ensure content is up-to-date, accurate and consistent with online best practices
· Generates press releases, coordinates distribution, cultivates relationships with local and regional media
· Track and report on site performance using Google Analytics
· Seek opportunities to increase traffic and optimize content for search engine rankings
· Manage editorial calendar, the promotion and the content on Facebook, Twitter, Instagram and other social media outlets
· Manage the segmentation and growth of e-mail distribution list
· Write and distribute all press releases
· Manage, grow and cultivate media database
· Work with colleagues to ensure all opportunities for media promotion are capitalized on
· Develop and manage additional promotional opportunities including staffing organization’s booths at public events
· Assist in the engagement and cultivation of donors
· Manage the production and placement of all print and radio advertisements
· Promote all events and programs
· Manage special projects related to events (video, photo shoots, PSAs, radio spots, advertisements)
· Bachelor’s Degree
· Excellent writing and editing skills demonstrated through a minimum of 3 years of relevant, progressively responsible writing and strategic messaging experience in a fundraising setting (preferably in conservation, environmental sectors)
· Facility working with website content and architecture
· Fastidious attention to detail – impeccable grammar, spelling and language
· Strong project management skills including proactive and independent development of work plans, timelines and budgets
· Ability to work with staff and vendors to shepherd print publications from concept to delivery
· Engaging public speaking skills
· Availability to work some evening and weekend hours.
· Proficiency in Microsoft Office, WordPress, InDesign a plus, and with branding on social media applications, including but not limited to Facebook, Twitter, Instagram
Salary range (part-time, 30 hours): $37,000 – $39,000
To apply: Please send cover letter and resume and writing sample or sample of communications work
to firstname.lastname@example.org. No phone calls please.
Westchester Land Trust is an equal opportunity employer and acts in accordance with applicable law in all of our hiring and employment practices.